Activewear Aficionado. Practicing Pugilist. Man of Several Pseudonyms. We hop in the ring for a morning spar with the President of Outdoor Voices, Andrew Parietti.
“I don’t want to overthink it, but it might have been a bit of a metaphor, you know? Slow down a bit. Why are you rushing so much?”
“I was watching an old boxing match and the referee’s name was Frank Cappuccino, very famous guy, officiated some of the biggest matches in history,” Andrew Parietti tells us as he prepares a mug of coffee in his Williamsburg kitchen. “But I thought that name was pretty incredible so I’ve kind of adopted it for myself.”
Frank Cappuccino aka Andrew Parietti aka A.P., 28, is the President of Outdoor Voices – a stylish, technical apparel brand with a decidedly millennial spin. OV’s mantra? #DoingThings. Parietti is appropriately a busy guy. He fits in frequent trips to Austin, where Outdoor Voices originated, and Seattle, where he grew up, and clocks long hours at OV’s Canal Street HQ. Days before we met up, he’d taken a bad crash on his bike in Brooklyn. “I don’t want to overthink it, but it might have been a bit of a metaphor, you know? Slow down a bit. Why are you rushing so much?”
Andrew begins his day at 6:00am each day, when his Philips Hue programmable lighting system comes on. “I love technology,” he says. “Most mornings I’ll lie in bed for a while and play around, changing the light colors and synching them to whatever music I have going,” he laughs. “Stupid stuff.” AP sips the coffee he made earlier on his Bonavita machine. He’s wearing a robe from the Ace Hotel (“I thought maybe they wouldn’t notice I took it. They did”) and reclines in his caramel-colored lounge chair, feet up on the ottoman. Aussie psych pop band Tame Impala’s Currents plays loudly through his headphones.
He’ll typically relax like this for a few minutes each day before showering, changing into OV gear and hopping on his bike for the ride to Gotham Gym on Manhattan’s West Side, for boxing class. As he sifts through a massive pile of running sneakers on his closet floor he says: “I went to Catholic grade school growing up, with uniforms, the whole deal. The sneakers were all we had.”
Parietti’s partner-in-crime at OV, Tyler Haney, gave him some boxing classes as a gift last winter, and now he’s hooked. His trainer at Gotham Gym is Sechew Powell, a wiry former United States Amateur Light Middleweight Champion, who greets him warmly. “Pajamas Parietti, put ‘em to sleep!” He yells. Another nickname. AP and Sechew work a handful of mock rounds, moving skillfully around the gym floor, before doing a few circuits of crunches and other core exercises. At the end of the session, AP is spent, and gulps from the water fountain, sweat forming along his brow.
“Now, when I’m on the subway or something, I’ll just constantly be sizing people up. Could I take that guy?”
“It changes your mentality completely,” he’d said earlier about The Sweet Science. “Now, when I’m on the subway or something, I’ll just constantly be sizing people up. Could I take that guy? I don’t know. I’ll be watching Mike Tyson videos on YouTube…” He washes his face in the locker room, dabs his neck with a little Le Labo cologne and gives Sechew a big hug on his way out the door. “Take it easy, Champ,” the trainer says. Not likely.