Better Mornings

The Method: Eneuri Acosta

The Method: Eneuri Acosta Featured
Suit Slinger. Watch Wrangler. We’re riding shotgun for the morning commute with Cadillac Communicator, Eneuri Acosta.

“This is our time to catch up before we head off into the craziness.”

“We’re basically a team in the morning,” Eneuri Acosta says. He takes a large bite of a poppy seed bagel covered in cream cheese, lox and onion, chews and smiles at his wife Joana. She stands at the kitchen counter, observing him, sipping a big mug of coffee. “This is our time to catch up before we head off into the craziness… We always try to have a meal together.”

Eneuri and Joana work in the fast-paced, travel-oriented world of New York public relations. Eneuri is a Manager of Lifestyle Communications at Cadillac, which recently moved its operations from Detroit to Manhattan—Eneuri was employee number one at the new office (there are now over a hundred). Joana is at AmFar. The duo leave the house around 7:30 each day and walk to the bus to New York’s Port Authority, “Where your patience and cellphone go to die,” Eneuri jokes. Often, their respective gigs will keep them out past midnight, after which they’ll scramble to get back home to spend a few minutes recapping their days before waking up to do it again. So these few seconds shared over smoked salmon? Gold.


Earlier we’d walked the pre-dawn streets of Teaneck, New Jersey in the glow of streetlights and came upon the Acosta’s butter-colored house with purple shutters. Eneuri answered the door in a blue robe, still rubbing his fingers underneath his eyes. He moved to Jersey from the Dominican Republic as a boy with his mother, and picked up his work ethic from his father, who owned a small chain of grocery stores where Eneuri spent his free time in high school. “I missed out on sports and hanging out, I guess,” he says, “But I was learning how to problem solve and face challenges in real time.” Useful, when your daily duties revolve around juggling the whims of the automotive press pool – the country’s largest.

Eneuri usually showers at night, so mornings call only for a quick wash and shave, “my barber taught me how to use a straight razor,” he says. “It gives me a little closer shave so I don’t have to [sic] everyday.” He and Joana nail the artful ballet of the shared bathroom routine, he pressed close to the mirror and she back in the wings, applying her makeup. “He’s big” she jokes, “I like to try to stay out of his way.”

A jacket and tie is the standard uniform for Eneuri, so his collection of sport coats sags on the bar in the guest room closet, rivaled only by his impressive watch selection, of which he rotates from each day. He calls Joana in briefly for a second opinion on his outfit—a leather jacket for today’s, more casual, schedule—jeans and hat. She playfully removes the hat. It’s a cool morning as they exit the house, both dressed in black—a stark contrast to this particularly blurry block of suburbia. It’s Friday, the last of the week’s cycle owing their time to the city, a bus, a commute. Tomorrow will be theirs. Almost in unison they say, “Weekends… those are for the family.” Teamwork.

“I was learning how to problem solve and face challenges in real time.”