We proudly own our factory, where our German team has been making some of the world’s sharpest blades for nearly a century. Now, we’re lifting the curtain so you can see how we do it.

TRUE AS STEEL

We’ve been sourcing some of the world’s best steel from Sweden for decades. And for good reason—they’ve been refining their production process as far back as the 13th century. It’s definitely worth the trek past a fjord or two back to our German factory.

HOT & COLD (AND HOT AGAIN)

We punch holes into the steel to make it easier to handle, heat it to over 2000°F, immediately freeze it to below -100°F, and heat it once more. This tempering process alters the steel’s nanostructure to make it hard and strong.

STONE MEETS STEEL

Before cutting the steel strips down to size, the fresh blades are about to get a lot sharper-er. We grind the steel into our precision “Gothic Arch” blade angle, which is strong at the base and sharp at the tip to deliver a comfortable shave and a blade that lasts.

CLEAN & COAT

Next, we give the blades a good wash and finish them with our top-secret coating to prevent rust, and help the blades glide extra smoothly across your skin.

BETTER TOGETHER

Nearby, we injection mould our cartridge with a pliant rubber hinge designed to flex to the contours of your face. Then we finish it off by carefully inserting five blades at just the right angle so they work together in perfect unison.

PHOTO FINISH

Lastly, we take a series of photos of the finished blades at lightning speed, so our super smart computers can make sure everything’s just right before we send them to you. That way, you get a consistent, high-quality shave with each new blade.